Software · AI · Web · Mobile
Anyone can generate software.We build products that hold up in production.
A U.S.-based product studio designing and engineering production-grade applications, AI systems, digital platforms, and high-performance websites.
- Strategy
- Product Design
- Engineering
- AI
- Deployment
Selected work
Products designed, engineered, and shipped.
Who we build for
Three kinds of clients. One standard of engineering.
The work changes. The requirements for architecture, security, performance, and accountability do not.
On AI
AI can generate code.It cannot own the outcome.
We use modern tooling, including AI, to move faster. What makes something production-ready is the part that cannot be generated: architecture, user experience, security, reliability, testing, deployment, and a team that is accountable when it breaks.
AI-generated prototype
A prototype
Enough to show the idea. Not enough to run a business on.
- Looks convincing
- Created quickly
- Works in a demo
- Thin architecture
- Little or no QA
- Nobody owns the outcome
Production product
A product
Built to be used, maintained, and extended.
- Deliberate architecture
- Authentication and permissions
- Security review
- Payments and billing
- Data integrity
- APIs and integrations
- Automated testing
- Analytics and monitoring
- Repeatable deployment
- Maintainable by your next engineer
- Real users
- A team accountable for it
There is enough AI-generated slop. We are interested in building things people actually use.
Services
What we build.
How we work
A sequence, not a sales cycle.
Every engagement moves through the same six phases. Scope and depth change with the project; the order does not.
- 01
Discover
Understand the company, the users, the business model, the technical environment, and the objective.
- 02
Define
Set product scope, architecture, priorities, and the technical requirements that follow from them.
- 03
Design
Build the user experience, interface system, prototypes, and product flows.
- 04
Build
Engineer the application on an architecture meant to survive its second year.
- 05
Validate
Test functionality, responsive behavior, performance, accessibility, and integrations.
- 06
Launch
Deploy, instrument, monitor, and support the product in production.
The team
The people who do the work.
No account managers between you and the engineers.
Alexander Permut
Brand & Client Strategy
Brian Permut
Software Engineering Lead
Sanket Deshpande
Machine Learning Engineer
Connor Harper
Research Engineer
Max Vermesch
Interactive Designer
Peter Razumovsky
Growth Executive
Daniel Madey
Marketing + Social Media
Start a project
Tell us what you are trying to build.
Send the problem, the constraints, and the timeline. We will tell you whether we are the right studio for it.
Custom product engagements typically begin at $10k.